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SUMMER TERRY
opened her custom wig and hair extension line Society LaFemme where she hand holds her clients, some of whom are new to wigs, through the entire process. From head measurements to the perfect wig construction option for their lifestyle, to a range of custom styling options. And for the non-wig wearers, she promotes healthy overnight hair protection with her silk SLF Sleep Bonnets and is soon to release her high-quality virgin hair extension line in 2021. 

 What products and services do you offer?

I am the owner of Society LaFemme which is a hair and beauty business that offers hair custom wigs, wig restoration, hair accessories such as silk sleep bonnets, with more to come very soon. Society LaFemme understands that how you look plays a major part in how you feel on the inside. We offer various hair and wig options to choose from to enhance not only the outside appearance but to boost confidence from within. It’s also very important for us to cultivate a society of healthy scalp and hair practices while protective styling, and professional hair styling tips and tricks you can try from home through our weekly "Wig Wednesday" newsletter. 

How many hats do you wear?


As a new business owner, I wear the hat of every role in my business. I am the accountant, the marketing director, the social media manager, content creator, customer service, shipping and fulfillment, operations, and product development. Is it overwhelming? Yes, but I've been overwhelmed and burnt out at corporate 9-5 jobs (that required more than 8hrs a day) that had nothing to do with my purpose. I was miserable. I find peace within the chaos of running my business because I love what I do and I'm excited to learn new things to better it every day. 

What inspired you to seek out this particular business venture?

I've always been a young girl who was fascinated with hair. My mother was a Dental Assistant by profession but on the weekends she would do hair. I would watch her transform these women and they would leave with an air of confidence after gazing in the mirror at the finished result. I had practiced on my doll babies so much and then myself that I eventually started doing my mother's client's little girls' hair.

I knew from that point I wanted to make girls like me look and feel good! However, you're not generally taught this can be a profitable business. I took the safe route and followed the path of going to college gaining a B. A. in Communications from Lehman College (CUNY) and pursuing my career in that field. At this very moment I realize, you do as you are taught or what you see subconsciously! As my mother did, I would work my 9-5 corporate jobs and do hair on the weekends or my days off. During the financial crisis of 2007-2008, I was unemployed and decided to attend cosmetology school. The passion was always there but I didn't connect it to my purpose back then. So I continued to work marketing and communication industry jobs getting laid off from each one (department restructuring, position eliminations, agency folding, etc). As I grew stronger in my faith I started to hear God clearer on what my purpose was and why I had to go through all the ups and downs in unstable professional environments. It was because with each lay off God was pushing me to my purpose but I wasn't listening. I was playing small with this gift he gave me and it wasn't until COVID that I was forced to listen and surrender. And that's how Society LaFemme was born! 

 

 

Tell us about some of the challenges you face as an entrepreneur.

Some of the challenges I face as an entrepreneur is definitely self-educating myself on business as an entirety. I knew I was good at the creative stuff but learning how to legalize my business, filling out the right forms with the state, setting up a business bank account, changing the way I took payments so Uncle Sam won't come for me, preparing for my first tax season as a business owner. Then there is working with vendors in another country, learning how to price your product to make sure there's an adequate ROI, making sure I know the difference between gross and net profits, projecting sales goals, learning different strategies to increase the sales conversion rate from whatever platform you're marketing to your customer base on. It's all challenging, every day! But I'd choose this over and over before not honoring what my purpose is ever again! 

 

How can you be contacted via social media, etc? 

I can be contacted via social media on my business page IG: @SocietyLaFemme or on my personal page IG:@IamSummerTerry. If you're interested in custom wigs, wig restoration and revamps, or silk sleep bonnets visit www.SocietyLaFemme.com. There you can Join the SLF Squad and receive our Wig Wednesday newsletters. With realizing that everyone is not a wig wearer we also are rolling out more products very soon so stay tuned for that as well! 

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Society LaFemme

is a luxury virgin hair and premium custom wig boutique. We understand how you look plays a major part on how you feel on the inside.

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Summer is the definition of a millennial hybrid. She's a fashion, beauty, and lifestyle Blogger, an Image Consultant & Personal Shopper, and a Hair Aficionado by passion and trade. With a B. A in Communications, she served professionally in the Public Relations arena as a Social Media Manager of clients such as LANEIGE Canada (purposefully selecting more skin enthused Canadian African American female Influencers for their brand partnerships), assisting with the social media launch and rollout of the Obagi Clinical at Sephora line, and consulting with a host of independent small business owners on content creation tips. Having such a colorful background in radio sales and marketing at New York's legendary HOT97 & 98.7KISS FM stations and then hosting her own online radio show with PNC Radio to working behind the scenes at the Discovery Channel and serving as an online contributor to sites such as AllHipHop, HoneyMag, and Singersroom it's no surprise she's blossomed into a full-on Content Creator. Some may call her an Influencer looking through her Instagram and blog IamSummerTerry where she sources and styles affordable fashion looks. Summer is influenced by her New York roots and is known for her unique fashion sense of a mix between Bronx street style and chic NYC flair. Equally obsessed with all things beauty and wellness once you follow her you'll soon recognize that she's big on skincare with a vast collection of faves that will have you walking around with a healthy luminous glow. Never above sharing with her tribe, Summer shows everything from her youthful skin secrets, to how to find inexpensive ways to stay fashion-forward, as well as healthy hair and protective styling tips. She opened her custom wig and hair extension line Society LaFemme where she hand holds her clients, some of whom are new to wigs, through the entire process. From head measurements to the perfect wig construction option for their lifestyle, to a range of custom styling options. And for the non-wig wearers, she promotes healthy overnight hair protection with her silk SLF Sleep Bonnets and is soon to release her high-quality virgin hair extension line in 2021. 

Remaining grounded, Summer stays connected to her supporters by keeping transparency at the forefront regarding her entrepreneurial journey and her spiritual growth through inspirational yet candid testimonies of her life lessons! Above all, she strives to help everyday women look and feel good about themselves while striving to go after their dreams!